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Joe Grooming joins forces with Red Piranha Racing Red Piranha Racing Team is pleased to announce a unique partnering with a leading men's grooming line. JOE GROOMING is the newest and hippest range to hit the UK shores, and will be adding its support in the Team's assault on the 2003 Supersport Championship. Originating from America, JOE GROOMING is a range of exceptional hair care products formulated exclusively by men for men. Superior package design is elegant and clean, concealing a focused and professional range of grooming products to suit all hair types. The growing success of JOE GROOMING, which is only available from specially appointed professional hair salons, reflects the increased interest by men in high quality products designed specifically for them. "Motorcycle racing conjures images of speed, youthfulness, courage and dynamism which is exactly where we want to position ourselves, commented JOE GROOMING spokesperson Shirley Dunmall. "JOE GROOMING sees its association with Red Piranha Racing as the ideal partnership and rider Simon Andrews as the perfect profile, enabling us to further establish and promote the JOE GROOMING brand." "Red Piranha Racing and Simon will be incorporated into various other campaigns we have planned throughout the UK and Europe. The association with Red Piranha Racing gives us an opportunity to do something really different and fresh in our industry and we are very excited about it. " Red Piranha Racing commercial manager Stuart Williams commented, "this partnership between Joe Grooming and Red Piranha Racing is important not only to the team but to the sport in general. JOE GROOMING will be actively taking motorcycle racing to a completely untapped market and this can only enhance the credibility and stature of the British Superbike Championship." This sponsorship comes on the back of a recent announcement by the team of a name change to Red Piranha Racing and that they will be an official Yamaha UK outfit in this year's British Supersport Championship.
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